TAG
Soft Power
Bharat’s cultural diplomacy amidst a climate of social reform in Saudi Arabia and UAE has unsettled Indian Islamists
PM Modi’s recent UAE visit and the inauguration of the iconic BAPS Hindu Mandir not only mark a new epoch in Bharat’s engagement dynamics...
Ten things Bharat must do to stop being a soft state
Like it or not, Bharat is the quintessential soft state. It is unable (or unwilling) to project power beyond its borders, even in its...
The Modi Years – Changing World View
Non alignment, the policy of not being aligned with any single particular power in the international geo-politics, has been at the centre of foreign...
The Magnetic Pull of Bharat’s Soft Power
The word “soft power” was first coined by Harvard scholar Joseph Nye. He described this term as the ability to attract and co-opt, rather...
Why Bharat’s Amazing Soft Power Doesn’t Have The Impact It Deserves
Recently, there was a conference in Delhi on the many different aspects of Bharat’s amazing soft power – like cuisine, Ayurveda, crafts, languages, dance...
Repositioning Bharat’s Brand
Brand Management by other countries in USA
Bharat is under-represented in American academia compared to China, Islam/Middle East and Japan, among others. Even the study...