Nirmal Laungani

NIRMAL LAUNGANI is a Hong Kong businessman, vice president of Hindu Swayamsevak Sangh, Hong Kong, and chief editor of Sandesh Bharati. Email: [email protected]






soft-power-bharat

The Magnetic Pull of Bharat’s Soft Power

The word “soft power” was first coined by Harvard scholar Joseph Nye. He described this term as the ability to attract and co-opt, rather than using coercion which was called…