Nine indigenous news portals have come together to launch IDMA (Indian Digital Media Association), a nationalistic digital news association with the aim to put the interest of Bharat above everything else. The founding members include OpIndia.com, Goachronicle.com, Republicworld.com, OTV Digital, DeshGujarat.com, newslivetv.com/live_tv/, NewsX.com, Sundayguardianlive.com, and InKhabar.com. More than 25 other members are being taken on-board as well.
IDMA states that it is the country’s largest conglomeration of digital media platforms and one that is completely owned, edited, and controlled by Bharatiyas. This comes at a time when the shift towards social media (SM) from mainstream media (MSM) is nearly complete and the digital media is set to rule the news space in the come years.
We will put India first. We will fight against foreign control of Indian Media. #IDMAForIndianMedia
— Indian Digital Media Association (@IndiaIDMA) October 26, 2020
The association will not just protect the interests of its member digital portals but also uphold standards of news reporting that are in the nation’s interest, liaison with all the stakeholders, and engage with the government to formulate policies. IDMA is set to be a self-regulatory body serving as an intermediary on behalf of digital media platforms.
The vision of this body is to make the voice of Bharat heard around the world and drive the nation first narrative effectively. Further, the association will also ensure that there is no direct or indirect control of foreign elements. IDMA hopes to keep vested foreign interests at bay thereby protecting the interests of both Bharatiya readers and digital platforms.
Their press release reads:
“IDMA will uphold the values of transparency and ensure that member digital news platforms and their ownership is well-defined, unbound to foreign entities by means of editorial leadership and/or ownership.
It is the founding members’ firm belief that the rampant corruption of news stems from vested interests and their stakes in digital news media that owe their allegiance to interests other than those of India. We believe that it is time for Indian editors and owners to come together and fight the onslaught of foreign ownership and editorship since the attempts by foreign entities and organizations to corrupt news by pushing vested global agendas unethically are at its zenith.
We hope to build a nationalistic, dynamic, transparent, ethical, and conscientious association that would keep Indian interest, the interest of its readers, journalistic integrity along with industry interests paramount, in our quest to organize a sector that has illimitable potential.”
(Featured Image Source: Republic World)
Did you find this article useful? We’re a non-profit. Make a donation and help pay for our journalism.