Soft Power

The Modi Years – Changing World View

Non alignment, the policy of not being aligned with any single particular power in the international geo-politics, has been at the centre of foreign policy making in the nation of…


soft-power-bharat

The Magnetic Pull of Bharat’s Soft Power

The word “soft power” was first coined by Harvard scholar Joseph Nye. He described this term as the ability to attract and co-opt, rather than using coercion which was called…



Bharat's Brand

Repositioning Bharat’s Brand

Brand Management by other countries in USA Bharat is under-represented in American academia compared to China, Islam/Middle East and Japan, among others. Even the study of Tibet is stronger than…